Generative AI

Amelia, the AI-generated British schoolgirl with purple hair and a Union Jack flag, started as a cautionary character in the UK Home Office-funded Pathways game to deter youth extremism. But far-right users hijacked her image, creating provocative videos where she rails against immigrants and Muslims, racking up 1.4 million views from one X post alone. By January 15, posts surged to 10,000 daily, with AI tools like Grok enabling endless variations—from manga styles to pop culture crossovers. Her meme even spawned a cryptocurrency token, hyped by Elon Musk's retweet, turning hate into profit via Telegram pump schemes. Experts from ISD highlight her international appeal in dissident far-right networks, blending cuteness with xenophobia to radicalize young men. This phenomenon exposes AI's risks in spreading divisive content and challenges for counter-extremism like the Prevent program.